Hope this PM mind-maps helps you, in your upcoming product management interviews and helps in approaching the questions in a more structured way.
PM Interviews: Types of Question
Product Question
- My favourite product
- Design a new product
- Improve an existing product
Analytics Question
- Pricing
- Metrics
- Estimations
Strategy Questions
- Newmarket entry/Product Launching
- Trade-off
- Vision/CEO
Others
- General evaluation metrics
Product: My Favourite Product Question
- What is your favourite mobile APP and why? How can you improve it
- What is your favourite none mobile product and why? How can you improve it?
- Tell me about the worst product you came across? Why do you think it’s poorly designed?
- Explain your favourite product you were involved in. What new feature did you add?
- What is your favourite product from Amazon? What do you like or not like about it?
- What’s your favourite Google Product? What do you like or not like about it?
- What Facebook products do you use? How would you improve them?
Product: Design a new Product
- If you were to build the next killer feature for Google/Amazon/Facebook/Apple/<Company being interviewed for>, what would it be?
- How will you design an e-commerce website to be more social
- Design a disaster management app for the Olympics
- Design a Mobile App for Hobby Gardeners
- Create a mobile app for a chain of the local orthodontist office
- How would you design a Mars Rover?
- Design Google Calendar for children
- Design an Alarm Clock for the Blind
- Describe 3 features that you would like to improve in Amazon App
- Design a new feature for Twitter that improves the new user experience
Product: Improve an existing product
- How would you Improve the eCommerce product to get sellers to sign up quickly
- How would you improve Google Maps
- How would you improve Linked-in Onboarding
- How would you improve Twitter
- How would you reduce Gmail storage size
- How would you reduce bandwidth consumption for Google Search, especially for developing countries with limited bandwidth?
- You’re part of the Google Search web spam team. How would you detect duplicate websites?
- How would you improve the restaurant search
- How would you increase adoption of Google’s Fibre to Home Products
- Name one APP which you cannot live without, assuming that your new company wants to create a similar app how would you go about it?
- You moved in as a PM for LinkedIn, your first task is to find why LinkedIn Message is not doing good. What are the KPIs you will start looking into to determine what went wrong and how will you improve the traction to it?
Analytical: Pricing Question
- How did you approach your pricing strategy for your current and past products?
Analytical: Metrics Question
- Rationalise key performance indicators of Ride Sharing — Uber/Lyft/Ola.
- Rationalise key performance indicators of Accommodation Sharing (AirBnB, Oyo)
- Rationalise key performance indicators of the E-Commerce Industry (Amazon/Flipkart)
- Rationalise key performance indicators of Food ordering and delivery (UberEats, Zomato, FoodPanta, Swiggy)
- What is the most important metric for Google Docs and why?
- How would you measure the success of Google search results?
- After launching a new feature X, an important metric drops Y%. What would you do?
- Imagine you are the PM for Facebook. Which metrics would you track
- Imagine Facebook/Twitter/LinkedIn metrics X decreased 20% week over week. How would you diagnose? And what would you do?
- Why is it important if an A/B test result is statistically significant?
- What’s the difference between median and mean?
Analytical: Estimation Question
- How many queries per second does Gmail get?
- How many iPhones are sold in the US each year?
- What is the market for driverless cars in the year 2025?
- How many youtube videos are watched in China, each year
- Estimate market size of Hindi/French/Any Local language E-books
- How much storage do you need to store all Google Maps Info?
- How much storage and bandwidth do we need for Google Drive service in the next year?
- How many new book titles are produced in the US, each year?
- How many LED Bulbs in your City
- How many Credit Cards are there in your country?
Strategy: New Market Entry/Launching
- What would be your market entry for Google E-Commerce?
- What would be your top priority if you were working at Uber?
- How did you approach your launching strategy for your current and past products?
- Ekart was thinking of entering into the ‘courier’ business and how I as a product manager would go about this proposition?
Strategy: Trade-off Question
Strategy: Vision/CEO Question
- If you are Google’s CEO, would you be concerned about Microsoft/Amazon web services?
- If you are Google’s CEO, which area you would like to invest in for the future?
Evaluation Metrics: Customer, Product, Company, Competitor
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